University of Applied Sciences Upper Austria FH WELS


The University of Applied Sciences of Upper Austria is the largest University of Applied Sciences in Austria and is ranked the best University of Applied Sciences.

The University of Applied Sciences Upper Austria (UASUA) is a national leader in its field. It offers recognised, practice-oriented degree programmes at four locations in the heart of Upper Austria. As part of a commitment to develope international links, they maintain contacts with some 200 partner universities around the world.


What do I study?

I am pursuing my masters in Innovation and Product management at the University of Applied Sciences Upper Austria,Campus Wels.
Today, if a company wants to succeed internationally, it must be capable of innovation. This can only be achieved by treating innovation as a process.
What characterizes such a process of innovation leading to sustainable success?
Holistic integration of marketing, design and technology, combined with strategic thinking is the only way to develop product innovations in a sustainable way.
This is the main focus of this Master's degree programme that I study. In an interdisciplinary training concept, the various aspects of integrated innovation and product management are taught both theoretically and practically.
This programme provides a comprehensive education in Mechatronics, Business Economics and Marketing, complemented by Industrial Design and Development Process know-how. It is taught by experienced experts from industry and the economy who are up-to-date with the latest trends and developments, ensuring a modern and future-orientated course. Graduates of IPM are therefore best equipped with the knowledge and skills required to become top managers wherever product development, marketing and the customer meet.